31 Standout Exhibit Ideas at MODEX 2018
MHI partnered with Competitive Edge for MODEX 2018 to create a value-added New Exhibitor Onboarding service to help our first-time exhibitors maximize ROI. Part of the partnership included the TSE Gold 100 award winning Eᶾ Exhibiting Effectiveness Evaluation for our new exhibiting companies. While conducting the on-floor new exhibitor Eᶾ evaluations during MODEX 2018, Competitive Edge evaluators also looked for exhibits throughout the show that displayed imaginative, creative, and effective ideas and practices. Here are some highlights from the full report.
Creative Attention-Grabbing Techniques
– Attractive Imagery & Graphics
– Dramatic Lighting
– A/V & Technology
– Unique Exhibit Property
– Attractive In-Booth Promotions
– Outside the Booth Promotions
Talk about attention grabbing … how’s this? PINC’s 10 x 20 booth with a bright LED video wall for a backdrop. We think this might be the future of small in-line exhibits.
Effective Visual Communications
– Crystal Clear Value Propositions & Messaging
– Answering Attendees’ 3 Major Questions: What – Why – Who
– Effective Promotion of NEW Offerings
– Thoughtful Brand Integration
Here’s an excellent example of using the outside wall of your exhibit to communicate who you are, what your value proposition is, and then show your range of products in a visually attractive and quick-read format.
Engaging & Informative Presentations & Demonstrations
– Visual Support of Key Messages
– One to Many Theater Presentations
– Use of Interactive A/V
– Cool Stations & Kiosks
– Unique Ways of Providing Takeaway Information for Visitors
Message boards placed next to each demonstration station aided the staff’s efforts by effectively providing product and performance information for attendees.
Before & After: Changes Exhibitors Made
Making small changes to the exhibit properties and making the product more prominent and accessible yielded excellent attendee engagement. Bravo! Way to “Turn the Tables”.
Effective Staffing Practices
– Easy to Identify Staff Apparel or Identification
– Cool & Creative Staff Apparel
– Impressive Staff Behaviors
Yard Management Solutions
When excellent signage is combined with a strong “Call to Action”, and then brought to life by an enthusiastic and competent exhibit team, the results are always effective. Great Job !!
Inline Success: Small Booths that Rock!
This booth proves that small does not have to be second rate. To grab their fair share of attention, they used a super colorful backdrop along with the “Be a Safety Superhero” theme to grab attendees’ attention.
We want to congratulate exhibitors featured in the full report and hope all exhibitors look to these ideas as examples of how to make your exhibit even more effective!