“Alexa, ask Butterball.”

By Alex Batty, MHI Marketing Communications Coordinator |@mhi_alex

It’s Thanksgiving time here in the US (shoutout to the other Thanksgivings), which means turkey.

And a bunch of other super tasty traditional side dishes (that I honestly much prefer), but when we’re talking about Thanksgiving, turkey is the iconic centerpiece.

Unfortunately, cooking a turkey correctly can be kind of difficult. Cook it too long and it’s dried out and nasty, too short and well… better hope your guests are in a forgiving mood about being ill.

And that’s just the tip of the iceberg. Are you doing stuffing inside the turkey? Frying? Baking? Brining? Seasoning? So many questions, so little time.

Knowing this, and knowing that the season is already stressful enough, Butterball has it’s famous helpline, the Turkey Talk-Line, that you can call to get one-on-one help for cooking your turkey, “whether [you’re] a first-time cook or a 20-year Thanksgiving veteran,” says Nicole Johnson, co-director of the Butterball Turkey Talk-Line.

The helpline has been in use since 1981 and has helped about 50 million customers, evolving with technology to include text, email, and live chats. But this year, they’re getting connected…

…to the Amazon Alexa. People who have an Amazon Echo device can say “Alexa, ask Butterball” to trigger the skill for the Echo, and then ask their question. Videos also are available for devices that support them.

Butterball is proving to be a good example of sticking to tradition while innovating and changing to keep up with emerging technologies. The core of what they’re doing hasn’t changed, but they’re being flexible to meet customer demand. Sounds like they’d make a pretty good supply chain innovator. *wink*

Happy (US) Thanksgiving from MHI HQ. May your turkey be cooked just right.