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What Is Content Marketing and How to Make Use of It
by Morgan Cruz, Marketing Content Coordinator, MHI | @mhi_morgan You’ve probably heard someone mention “content marketing” but you have a fuzzy idea of what that means. If you feel like you should probably know this but are too embarrassed to ask, then this […]
Jefferson Davis is Going to Challenge Your Exhibit Strategy
Jefferson Davis is president of Competitive Edge, a highly-specialized consulting and training firm on a mission to inspire, lead and direct businesses on how to more effectively use exhibiting to visibly support core business objectives and generate measurable financial value, far […]
The Importance of Transparency in a PR Crisis
by Morgan Cruz, Marketing Content Coordinator, MHI | @mhi_morgan 2016 has already seen it’s fair share of PR crises, such as outrage at the Cincinnati Zoo, boycotts at the Oscars, and controversy with Apple Computers. Real-time sharing on social media has […]
Microsoft Buys LinkedIn with Plans to Improve Connectivity
By Alex Batty, MHI Marketing Communications Coordinator | @mhi_alex Microsoft recently bought the professional social media network Linkedin for $26.2 billion. This move brings 433 million user-created profiles under the Microsoft umbrella, which could lead to a boost in Microsoft product […]
The Professionals Guide: Making Twitter Work for You
by Morgan Cruz, Marketing Content Coordinator, MHI | @mhi_morgan Are you a professional that feels, “I don’t get it” or “I don’t have time” to maintain your Twitter account? If so, you are not alone. The busy professional wants to know how […]
Why Manufacturing Companies Should Invest in Branding
by Morgan Cruz, Marketing Content Coordinator, MHI | @mhi_morgan It doesn’t matter what product you sell, the importance of the presentation of your brand can make a difference in profits across the board. For example, Forbes list’s Apple as #1 World’s Most […]