Annual Conference Track Preview: Marketing in the Supply Chain Industry
By Alex Batty, MHI Marketing Communications Coordinator | @mhi_alex
This is our final feature in our series on the education tracks that will be held at our Annual Conference. This is part six of a six part series (read the first part here). The sessions have two available tracks for each topic – a “class track” and a “lab track”. You can choose to attend only one session or grab both for added depth.
The six topics this year are:
U.S. Roadmap for Material Handling & Logistics
Supply Chain Workforce
Material Handling and Supply Chain Technology
Managing Change
Leadership
Marketing in the Supply Chain Industry
This week we’re focusing on Marketing in the Supply Chain Industry. Learning to market this industry to increase awareness and sales and attract millennials is a critical skill for material handling companies. These sessions will help participants learn how businesses are successfully branding themselves to bring awareness, excitement and energy to this rapidly changing industry.
The class session will be a panel discussion by Cheryl Falk, Vice President of Global Marketing and Communications for Dematic; John Clark, Director of North American Marketing for Egemin Automation Inc.; and Chris Miranda, Associate Creative Director for Mythic.
The interactive lab session will be facilitated by Song Division, a company that facilitates music-based team building experiences to engage, educate, and entertain participants.
This is Part 6 of 6 in the Annual Conference Track Preview series.
Taking place on October 17-19, 2016 in Tucson, AZ, the MHI Annual Conference focuses on key themes identified by the US Roadmap for Material Handling & Logistics and the MHI 2016 Annual Industry Report. Conference participants learn how to utilize these trends and innovations and seize new opportunities that produce tangible results; additionally, they have the opportunity to participate in Product and Solutions Groups meetings that help shape the future of our industry. For more information and to register for the MHI Annual Conference, visit mhi.org/conference.
