Sustainability & Supply Chain: Most Consumers Willing to Pay More for Sustainability

by Sterling J. Scott, Marketing Communications Coordinator, MHI | @mhi_sterling

According to a new report from Nielsen, 55% of global consumers are willing to pay extra for sustainable products and services. This is up from 45% in 2011. The percentages of consumers willing to pay more for products and services from “companies committed to positive social and environmental impact” were higher in Asia/Pacific (64%), Latin America (63%), and Africa/Middle East (63%) than in North America (42%) and Europe (40%). While sustainability has less of an impact on purchasing decisions in the United States and other large markets in the United States and Europe, it has a much larger impact in the regions that are home to most of the world’s emerging markets.

As the importance of sustainability grows in consumer purchasing decisions, businesses should include sustainable practices and sustainability reporting in their overall business strategies. To learn more about sustainability and supply chains, download the 2014 MHI Annual Industry Report as well as the U.S. Roadmap for Material Handling & Logistics.

 

 

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