Prime Time at ProMat 2025- Keynote Speaker Deion Sanders
Former athlete-turned-coach and ProMat 2025 keynote speaker Deion “Coach Prime” Sanders is making headlines in the world of college football with his electric coaching style, unapologetic humor, and refreshing sincerity. Known as “Prime Time” during his playing days, Sanders wasn’t just flashy—he made history as the first athlete to play in both the World Series and the Super Bowl.
Named Sports Illustrated’s 2023 Sportsperson of the Year, Sanders is an eight-time Pro Bowler and two-time Super Bowl champion from his 14 seasons in the NFL. Safe to say, he’s earned his legendary status.
Sanders began his coaching career in high school in 2012 before making the leap to college football, where his time at Jackson State (2020–2022) launched him into the spotlight. Now, as head coach of the University of Colorado, Sanders continues to inspire players and fans alike with his motivational coaching style.
While rumors swirl about Sanders potentially returning to the NFL next season, one thing is certain: Coach Prime will be an electrifying keynote speaker at ProMat 2025!
The New York Times wrote: “Though Sanders the football player was often perceived as self-aggrandizing, some in his circle saw something else. They saw him as a unifier.” And a unifier he has been—turning around not one but two collegiate programs. Sanders’ expertise in teambuilding and rallying communities is unmatched, and his keynote at ProMat will offer powerful insights on achieving excellence both in your organization and in your life.
We can’t promise Sanders will break out his famous “Deion Shuffle,” but you won’t want to miss his inspiring story and the philosophies that have driven his success. Join us at ProMat 2025, March 17–19 at McCormick Place in Chicago, for this incredible keynote and four other must-see speakers.
