Joining Forces: The Overhead Alliance
Article from MHI Solutions Magazine
Just as cranes, monorails and hoists complement the work in a manufacturing or warehouse setting, the Crane Manufacturers Association of America Inc., the Hoist Manufacturers Institute, and the Monorail Manufacturers Association find that lifting and moving in the same direction makes sense.
Together, the three have realigned the Overhead Alliance, combining their marketing arms into one collaborative team under the Overhead Alliance banner. While the Overhead Alliance is not new, the new collaboration will fold each of the three organizations’ marketing efforts under the Alliance, which will represent the three associations on individual programs, such as the release of new specs and on other collaborative efforts.
“We can help promote all three groups from the standpoint of their individual goals, but we can also promote all of overhead lifting as a group,” said Laura Antenucci, marketing manager, U.S. & Canada, with MHI member Demag Cranes and Components and co-leader of the alliance…
