Manufacturers and Retailers respond to the speed of the digital consumer and balance operational quality with innovation to connect with them
Do you know who and where your consumers really are?
Top-performing companies are finding success by identifying their consumers and focusing on innovation to directly engage with them. This according to a new report titled Growth Strategies: Unlocking the Power of the Consumer by the Grocery Manufacturers Association (GMA) and PwC US.
The report explores how digital and social media, accelerated mobile adoption and a direct-to-consumer approach are rewriting the rules of retailing and CPG manufacturing.
In 2013, more than 40 percent of CPG companies expect to sell products directly to consumers, up from 24 percent in 2012.
They are finding that direct-to-consumer is a potent vehicle for testing new products and reaching out to new consumers faster and more effectively than ever before, making the retail store aisle no longer the last mile in the purchase journey.
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