The Retail Supply Chain Leans on Resilience and a Heightened Focus on Customers’ Changing Behaviors
Article from MHI Solutions Magazine
Since the COVID pandemic, trade uncertainty and disruption have been commonplace in the retail supply chain.
“Whether it’s on the trade front or geopolitics or weather disasters or all manner of different things, there’s always something going on that’s affecting the retail supply chain,” Jess Dankert, vice president of supply chain for the Retail Industry Leaders Association, said.
That now‑standard volatility has prompted a need for greater resilience in retail supply chains, with a focus on shorter planning horizons and more contingency planning that considers a variety of different scenarios, Dankert said. Meanwhile, retail consumers’ behaviors, preferences and attitudes have changed dramatically in recent years, putting a new kind of pressure on retailers to meet consumers where they are…
