Focusing on a Customer-Centric Culture
Article from MHI Solutions Magazine
It’s an increasingly common refrain: 83% of supply chain practitioners surveyed by Gartner say they’re being asked to improve customer experience as part of their organization’s digital business strategy. The most common priority is developing a customer-centric culture.
According to the Gartner for Supply Chain Report “Four Steps to Becoming a Customer-Centric Supply Chain,” the 2021 Gartner Sustaining a Customer-Centric Digital Supply Chain Ecosystem Survey found that a variety of positive outcomes are expected from investments in customer experience (CX). When asked to select the top three, the respondents chose the following…
