Learn How to Maximize Marketing and Trade Show Investment at ShowPro 2018

2017 ShowPro – Chicago, IL
Wednesday, December 6th
Register for Free

ShowPro is just around the corner and we can’t wait! This one day event will deliver the information you need to help your company maximize marketing and trade show investment. We’ll have all new content with leading voices in the content marketing industry as well as peer-to-peer roundtable discussions and more. Here’s what to expect from ShowPro’s key speakers, Jefferson Davis and Carla Johnson.

Jefferson Davis

Jefferson DavisJefferson Davis is President of Competitive Edge, a highly-specialized consulting and training firm on a mission to inspire, lead and direct businesses on how to more effectively use exhibiting to visibly support core business objectives and generate measurable financial value, far beyond cost.

Davis’s mission is achieved by challenging companies to re-evaluate limiting perspectives about exhibiting and focus them on precision execution of critical exhibiting success factors.

Davis will kick off ShowPro Live with plenty of money saving tips and critical success factors. He will also go in-depth with advanced trade show marketing best practices. See below for information on Davis’s speaking sessions.

8:00am – 9:00am: Trade Show 101: Show Logistics & Ops
9:00am – 10:00am: Trade Show 201: Five Critical Exhibiting Success Factors
10:15am – 11:00am: Advanced Trade Show Marketing: How to Define & Deliver Your Customer-Focused Value Proposition

Carla Johnson

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author.  Her work with Fortune 500 brands served as the foundation for the latest of her seven books. Experiences: The 7th Era of Marketing, sets a powerful new way for marketing to create value for businesses. Named one of the top 10 influencers in business-to-business marketing and one of the 50 women in marketing, Johnson regularly challenges conventional thinking.

Johnson will dive into cutting edge topics to help you leverage the art of storytelling to inspire action. See below for information on her speaking sessions.

11:00am – 12:00pm: Creative by Design: How the World’s Most Innovative Teams Surface Great Ideas to Deliver Exponential Outcomes
2:45pm – 3:45pm: Storytelling: Bigger Revenues. Less Selling.

Whether you are looking for creative ways to cut costs, draw attendees to your booth or learn from your experienced peers, ShowPro is a must attend event where you will gain practical ideas, knowledge and skills to help maximize ROI at industry trade shows and beyond. Register for free! We look forward to seeing you there.


Did you know registering for MHI ShowPro Live by 5pm EST on November 29, 2017 will earn your company five (5) MHI Loyalty Points? Find out more!