Steve Wozniak Asks ProMat Attendees to Dare Greatly
“If you want to achieve great things, if you want to get where you need to go, you’ve got to take a few risks along the way, you’ve got to be prepared to go again, and again. Because nothing gets given to you on a plate in this world, you’ve got to Dare Greatly first.” -Steve Wozniak
Cadillac launched their ‘Dare Greatly’ ad campaign and new brand identity during coverage of the 87th annual Academy Awards last month in an attempt to reignite the Cadillac fire in consumers’ minds.
Based on views alone, Cadillac’s Dare Greatly campaign seems to be a success. The 30-second sport starring Apple co-founder Steve Wozniak (AKA: The Woz) has racked up 1,435,138 views on YouTube to date, Automotive News reports.
Below is the commercial featuring Wozniak.
Even better than the commercial is this behind the scenes interview with the Woz. This is just a preview of what you will see March 25 at the ProMat keynote.
Don’t miss the opportunity to see this IT legend live, in person at ProMat on March 25 as he discusses What’s Next – The Future of Technology. Visit ProMatShow.com to learn more and register to attend.
