Sustainability & Supply Chain: Sustainability Reporting
by Sterling J. Scott, Marketing Communications Coordinator, MHI | @mhi_sterling
There is growing consumer and regulatory demand for sustainable and transparent companies and business practices. This demand presents opportunities for companies to develop, improve, and showcase their commitment to sustainability while also growing their businesses. Though sustainable business practices are often costly to implement, they save money in the mid- to long-term while also serving as a valuable marketing tool. Sustainability reports are the most valuable of these tools.
In these reports, companies can outline their sustainability initiatives, discuss their business practices and models, as well as market themselves as progressive, consumer-conscious, and regulatory-compliant organizations. The trend is catching on in the material handling, logistics and supply chain industry. Sustainability reports would not only serve as differentiating marketing tools in the material handling industry, but they would also be vital for manufacturers as they seek to present a more sustainable and transparent supply chain to their customers.
Sustainability reporting is one way that companies in the material handling industry can capitalize on demand trends as outlined in the 2014 MHI Annual Industry Report as well as the U.S. Roadmap for Material Handling & Logistics.
