All posts in Marketing

Five Quick Tips for Event Professionals on Personal Branding

by Morgan Pettrone, Marketing Communications Program Manager at MHI 2020 brought several curve balls for professionals working in the event industry. Like the rest of the world dealing with change due to COVID-19, a great majority of event professionals have […]

Thinking Inside the Box

by Greg Baer, Director of Sales, MHI Good ideas often arise out of times of struggle. More on that shortly. As a North Carolina native (I moved here when I was 2 so I can claim this after 45 years) and […]

trade show

The Definition of a Trade Show & Why You Could Have It All Wrong

by Greg Baer, Director of Sales, MHI Trade shows. Let us rewind to a pre-COVID-19 time and ask ourselves a question: What is a trade show? Per the all-knowing Wikipedia, “a trade show is an exhibition organized so that companies […]

Supply Chain Brand

Competing for Talent? Better Take a Closer Look at Your Supply Chain Brand

Content was pulled from MHI Solutions Magazine Q4.2019 Attracting and recruiting the talent needed to run the digital supply chain has become one of the top priorities of many chief executives and chief supply chain officers (CSCOs). With the most […]


Solutions Spotlight: Overhead Alliance Renews and Refreshes Its Member Value

Content was pulled from MHI Solutions Magazine Q4.2018 The Overhead Alliance—a marketing arm for the Monorail Manufacturers Association, the Hoist Manufacturers Institute and the Crane Manufacturers Association of America—has been busy. “The Overhead Alliance has concentrated on numerous initiatives since […]

The Power of Visual. It’s Quicker, More Convenient, and It Simply Makes Sense.

Guest blog by MHI member company Atlatl, Inc. In today’s world, visuals have become an essential part of all operations throughout all  industries. Consumers have begun to expect any process to be seamless and immediate and visuals help accomplish this. One […]

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