All posts in Marketing


Solutions Spotlight: Overhead Alliance Renews and Refreshes Its Member Value

Content was pulled from MHI Solutions Magazine Q4.2018 The Overhead Alliance—a marketing arm for the Monorail Manufacturers Association, the Hoist Manufacturers Institute and the Crane Manufacturers Association of America—has been busy. “The Overhead Alliance has concentrated on numerous initiatives since […]

The Power of Visual. It’s Quicker, More Convenient, and It Simply Makes Sense.

Guest blog by MHI member company Atlatl, Inc. In today’s world, visuals have become an essential part of all operations throughout all  industries. Consumers have begun to expect any process to be seamless and immediate and visuals help accomplish this. One […]

New Video on MHI View: Enhancing Service with Customer Experience Design

As part of MHI’s ongoing video program, this new episode focuses on: Enhancing Service with Customer Experience Design Enhancing your organization’s customer service isn’t just a concern for front-facing staff – the professionals that design and build your products should also […]

Three (and a half) Easy Ways to Leverage Social Media for MODEX 2018

By Alex Batty, MHI Marketing Communications Coordinator |@mhi_alex If you haven’t been able to gather, @mhi_morgan and I are the social media gurus for MHI. (Sidenote: can I use a term other than ‘guru’? What if I want to be […]


Learn How to Maximize Marketing and Trade Show Investment at ShowPro 2018

2017 ShowPro – Chicago, IL Wednesday, December 6th Register for Free ShowPro is just around the corner and we can’t wait! This one day event will deliver the information you need to help your company maximize marketing and trade show investment. We’ll […]

Five Sales Tools From Dave Mattson That Will Help You Become More Successful

By Morgan Cruz, MHI Marketing Content Coordinator |@mhi_morgan At the 2017 MHI Annual Conference Dave Mattson from Sandler Training wowed us with his talk on the importance of sales process. Now, I always thought to be in sales you had […]

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