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The Importance of Transparency in a PR Crisis
by Morgan Cruz, Marketing Content Coordinator, MHI | @mhi_morgan 2016 has already seen it’s fair share of PR crises, such as outrage at the Cincinnati Zoo, boycotts at the Oscars, and controversy with Apple Computers. Real-time sharing on social media has […]
Microsoft Buys LinkedIn with Plans to Improve Connectivity
By Alex Batty, MHI Marketing Communications Coordinator | @mhi_alex Microsoft recently bought the professional social media network Linkedin for $26.2 billion. This move brings 433 million user-created profiles under the Microsoft umbrella, which could lead to a boost in Microsoft product […]
The Professionals Guide: Making Twitter Work for You
by Morgan Cruz, Marketing Content Coordinator, MHI | @mhi_morgan Are you a professional that feels, “I don’t get it” or “I don’t have time” to maintain your Twitter account? If so, you are not alone. The busy professional wants to know how […]
Why Manufacturing Companies Should Invest in Branding
by Morgan Cruz, Marketing Content Coordinator, MHI | @mhi_morgan It doesn’t matter what product you sell, the importance of the presentation of your brand can make a difference in profits across the board. For example, Forbes list’s Apple as #1 World’s Most […]